Dream Australia

Marketing

If you are going to succeed in the highly competitive marketing and advertising world, you need to think advertising, 24 hours a day, seven days a week, according to an Industry professional in advertising and marketing. 'It's that sort of business and surprisingly, we enjoy it.' Developing communication strategies that attract new business, or enable companies to hold on to existing business, is what it's all about. And, if you've got the key ingredient, creative genius, then you too, could become a marketing and advertising specialist.

There are approximately 1,900 marketing specialists in South Australia. Employment is largely full-time and most work in the Professional, Scientific & Technical industry. Over half of persons in this occupation are males and most are employed in the Adelaide metropolitan area. This occupation has a younger age profile with less than a third of those employed aged 45 years or older.

The marketing courses are useful for those seeking work as marketing executives, small business owners, sales and advertising officers, and managers. Subject areas include marketing and consumer behaviour, supervisory and frontline management skills, developing and operating a business plan, selling and advertising, marketing research, promotional plans, and creative concepts. Always in demand, a marketer can take on almost any role, increasing the chance of employment. A qualification in marketing can lead to a career in industries including general business management, finance and advertising to name a few.

Marketing specialists often work with, or use the services of advertising specialists. One industry professional says that before any advertising campaign gets underway, the client's overall business strategy and marketing plan must be looked at. Developing the details of an advertising campaign involves working with other specialists such as the creative director, the creative writer and the art director. Once a number of possible approaches have been devised, the account director meets with the client who selects the most effective one. Then it's off to the media department to ensure that the appropriate audience sees or hears the advertisement.

For more information on Marketing courses visit their course website: here